With a genuine voice in the world of craft cider, Rise & Ruin exists to make cider for all types of drinkers. What started as a group of friends sharing drinks and pressing cider at every harvest quickly evolved into a passion for home grown craft cider. Set on their multi-generational orchard in Elgin County, the founders are personally involved in every step of the process from growth and harvesting, to fermenting, and bottling. Focused on quality and precision, Rise & Ruin masters the art of cider making while valuing local Ontario ingredients to craft both sweet and dry ciders in limited, small batches.

A flexible visual identity was designed to serve both an unconventional and familiar energy rooted in the outdoors. The visual language combines bold yet humble typography with earth-like illustrative elements creating a visual system that evokes warmth and familiarity. A custom illustrative heritage mark was designed to symbolize the transformative cycle of growth and decay, while serving as a seal of authenticity.